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Focus Area

Shopify experience

Theme editing, speed, checkout, and simplifying CRM flows.

What Shopify stores need most is a clean information architecture and lightweight themes. As a Shopify expert, I first audit Lighthouse, Core Web Vitals, and theme dependencies, removing unnecessary scripts.

I simplify details like one-click checkout, multi-currency, and tax rules at the checkout layer; and unify CRM connection and Klaviyo / Flow automations in a single panel.

To improve user experience (UX), I set up heatmap analyses and A/B tests, making strategic touches to increase conversion rates (CRO).

What's on this page?

  • Theme optimization and Liquid code cleaning
  • Improvement of checkout and cart flows
  • Klaviyo, Gorgias, and CRM integrations
  • Increasing Core Web Vitals and speed scores

Contact me to analyze your store performance.

For more references check my Shopify directory profile.

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